Tag Archives: Decisions

Intangibles Measurement II: Investment

By Fit Forum Tagging Machine | Published: September 9, 2009
Here’s the next installment in my intangibles measurement series. I always warn folks that this the most radical of the three types of intangible measurement, although it shouldn’t be. Today, any money you spend on building intangibles gets expensed. Even if you are investing money to build something you expect your company to use for [...]
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Are Buying Decisions Universal or Cultural?

By Fit Forum Tagging Machine | Published: June 15, 2009
I was reading some very interesting posts on a Sales forum recently. As with most forums there are ego’s and a huge polarity of opinion on all matters from who’s the best closer to who’s got the biggest … carry on reading.
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